Ігор Юрцев, Топ барбер мережі Lumberjack Barberhouse
Привіт! Я – Ігор Юрцев, Топ барбер локації Виноградар. Маю п’ять татуювань і не планую зупинятися :) Я — живий приклад того, що своє покликання можна знайти у будь-якому віці, а потім перетворити його на справжню професію та кар’єру.
До барберингу я пройшов довгий і різний шлях: здобув освіту чоботаря і чотири роки працював за фахом, був особистим охоронцем, старшим адміністратором, заступником генерального директора. Кожна роль навчила дисципліні, відповідальності та увазі до дрібниць — якостей, без яких неможлива досконала стрижка.
У якийсь момент я чесно запитав себе: «Що приносить справжнє задоволення?» Відповіддю стало ремесло, де можна працювати руками, бачити результат тут і зараз, спілкуватися з людьми і прокачувати смак щодня. Так я прийшов у перукарську справу, а потім — у барберинг.
Ігор та Lumberjack. Після курсів на перукаря-універсала я прийшов на локацію Виноградар, де довчився на практиці, «поставив» руку та увійшов у темп мережі. Офіційний старт у Lumberjack — 31 грудня 2019 року: символічно завершив один етап життя і одразу відкрив новий. З того часу я працюю в атмосфері, де важливі командність, взаємоповага і чесний сервіс.
Щоб рости швидше, регулярно відвідую майстер-класи та розбори від топових майстрів — Mr. Fade, Дмитра Костеріна, Балу та інших. Паралельно системно вчу теорію форм, пропорцій і текстур, бо саме теорія робить практику стабільною. Сильні сторони: акуратний фейд, чиста окантовка бритвою, робота ножицями на гребінь і продумані подовжені силуети.
Кожен клієнт — унікальний. Починаю з консультації: спосіб життя, дрес-код, скільки часу готовий витрачати на укладку, які засоби вже є вдома. Пропоную рішення, що працює щодня, а не лише в кріслі. Пояснюю, як сушити й укладати, підбираю стайлінг і догляд під тип волосся та шкіри. Мої улюблені бренди — Uppercut, STMNT, Reuzel; для бороди — Proraso. Обов’язково дотримуюсь стерильності інструментів і комфорту клієнта на кожному етапі.
Є кілька «фішок»: точна робота з маківкою і вихорами, баланс маси у фронтальній зоні для легкої домашньої укладки, а також бритвена окантовка з розпарюванням для делікатної шкіри. Умію знайти спільну мову з будь-ким — від першого візиту формуємо довіру і стиль, який підкреслює характер.
Хобі. Поза роботою я перезаряджаюсь музикою — рок, хеві-метал, блюз і кантрі. Люблю відкривати нові релізи, інколи — стару класику на вінілі. Вірю у баланс: коли є час на себе, на сім’ю, на рух — і професійні рішення стають точнішими. Мені подобається вчитись новому: стежу за барбер-трендами, техніками, інструментами, сервісними дрібницями, що роблять візит по-справжньому приємним.
Якщо ти цінуєш акуратність у деталях, прості у підтримці форми та чесну комунікацію — ми на одній хвилі. Приходь на Виноградар: підберемо стрижку під твій ритм життя, дам рекомендації по догляду і зробимо так, щоб дзеркало тішило щодня.
Price of services
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Mens Haircut
45-75 хв1 000 ₴ -
Beard Trim
хв700 ₴ -
Complex (wax optional)
60-90 хв1 700 ₴ -
Clipper Cut
30-45 хв750 ₴ -
Scissor Cut
50-75 хв1 150 ₴ -
Kids' Haircut
45-60 хв900 ₴ -
Royal Shave
40-60 хв750 ₴ -
Hair Camouflage
хв800 ₴ -
Beard Camouflage
30-45 хв750 ₴ -
Styling and Edging
хв400 ₴ -
Mustache Trim (without beard)
15-30 хв150 ₴ -
Wax Depilation (nose + ears)
15-30 хв100 ₴ -
Hair Tattoo (every 15 min)
15-30 хв200 ₴ -
Black Mask
15 хв350 ₴ -
Facial Care
30 хв800 ₴ -
Head Care
45 хв400 ₴
* We’re sure you’ll love it, so we’ll be happy for tips to the barber and our team
Barber Gallery Ігор Юрцев
Kids haircut 2–5 y.o.
Fast and gentle, zero stress. A shape that brushes out easily at home.
- Warm intro — we explain what we do and why.
- Low-noise tools: scissors/quiet trimmer, gentle moves.
- Easy shape — brush and go, no styling needed.
- Parent tip: wash 2–3×/week, towel-dry softly.
Kids haircut 6–9 y.o. (school)
Neat for everyday and school. Grows out cleanly in 3–4 weeks.
- Fringe trimmed to stay off the eyes.
- Cowlick control: cut with growth direction.
- Clean sides, easy top length for quick brushing.
- Care: brush in the morning; add a light spray if needed.
First haircut
Friendly intro to the barber and tools. Calm pace, no rush.
- Quick parent brief: wishes and sensitivities.
- We show comb/scissors first — no surprises.
- Cut in short blocks, breaks if needed.
- Finish: gentle brush, symmetry check.
Teen haircut 10–14
Clean sides, flexible top: sport-friendly and cap-friendly. Easy daily styling.
- Soft fade — smooth transition, no steps.
- Top: brush-up or texture — 30-second style.
- Matte paste — no shine, no clumps.
- Recommendation: tidy-up every 3–4 weeks.
Scissor cut: in-chair process
Section work with controlled elevation and density. Soft lines, zero clippers.
- Sectioning and a clear guideline establish the shape.
- Elevation 45–90° to control length and movement.
- Point/slide cutting for soft, airy ends.
- Symmetry check along perimeter and partings.
- Finish: tip polishing for a clean perimeter.
Scissor cut: products & tools
Pro shears, combs and heat protection — the base for clean cuts and healthy shine.
- Sulfate-free shampoo + nourishing conditioner.
- Heat protectant before blow-drying/diffusing.
- Straight & thinning shears for tailored zones.
- Combs with varied teeth for cut control.
- Shine spray or light oil — only on the ends.
Scissor cut: home care
Simple routine extends longevity. Natural lay, no frizz.
- Wash 2–3×/week; conditioner after every shampoo.
- Detangle from ends upward — no yanking knots.
- Dry with towel + cool/medium airflow.
- Trim refresh every 6–8 weeks.
- Night care: soft scrunchie or loose braid.
Scissor cut: styling & finish
Light control, no helmet effect. Accentuate movement and healthy shine.
- Cream/mousse on damp hair for elasticity.
- Heat protectant before brushing or straightening.
- Matte paste on dry hair — only where texture is needed.
- Light powder or medium-hold spray for control.
- A drop of oil on ends to fight frizz and add shine.
Royal Shave — Preparation
Hot towel, pre-shave and lather: softened stubble, calm skin — the right start to the ritual.
- Quick brief: skin type, growth pattern, sensitivity.
- Hot towel 1–2 rounds: soften stubble, open pores.
- Pre-shave (oil/cream) to reduce friction.
- Pro lather/cream: dense, even protective layer.
Royal Shave — Razor Technique
Angle control, short strokes and proper skin tension: a clean cut with no micro-nicks.
- Pass #1: with the grain — remove bulk.
- Pass #2: across/against — only if skin allows.
- Skin stretch and 30° blade angle — the smoothness key.
- Crisp moustache edges and cheek/neck lines.
Royal Shave — Finish & Care
Cold compress, alcohol-free balm and a simple home plan for lasting smoothness.
- Cold towel: close pores, reduce redness.
- Alcohol-free splash/balm: soothe and hydrate.
- 24h no acids/scrubs; in summer — add SPF.
- Home plan: keep blades clean; shave every other day or by sensitivity.
Royal Shave — Tradition & Status
Classic barber craft, modern precision: a ritual that signals style.
- Roots in old barbers: hot compresses, straight razor, attention to detail.
- Today — standardized protocol and sterile tools.
- Result — glass-smooth finish and crisp lines that define character.
- The Lumberjack way: ritual without fuss, impeccable finish.
Local Business Partnership
We integrate local brands into the daily foot traffic of Lumberjack Barberhouse — not as ads, but as part of the experience. Clients see it, try it, get value — and the partner gets steady sales and visibility every day.
- The partner product/service is built into the visit flow: waiting area, coffee, consultation, aftercare.
- The offer feels like service: “if you want — try/take it”, no pushing and no discount drama.
- We collaborate only with what truly fits our audience: men’s lifestyle, comfort, quality.
- The integration looks organic: the brand is present, but never annoying.
- We measure results: promo codes, QR, mentions, referrals, and sales.
In-Store Cross Promo
Clients come for a haircut — and naturally notice the local brand at the right touchpoints. This creates trust, not just “impressions”, because the brand is present inside a premium service environment.
- Brand presence in the waiting area: counter, tables, water/coffee, small assets with no visual noise.
- QR or promo code where clients have time: waiting, coffee, aftercare.
- Barber/admin can explain the partner offer as a benefit, not an “ad”.
- Partner materials must be premium quality — no cheap flyers.
- We create repetition: clients see the brand on every visit, not just once.
Gifts & Client Bonuses
The strongest mechanic is when clients get real value immediately. The partner provides a bonus (discount/gift/free option), and we provide traffic and trust. It feels like “lucky me” — and clients come back to the partner later.
- The gift/bonus is delivered after the service: receipt, QR, promo card, or a code on the phone.
- One simple action: “show this and get the bonus” — no 10-step sign-ups.
- The bonus must feel real: not “-5%”, but something people actually want to use.
- We design the flow so it never disrupts service or distracts the barber.
- The partner gets measurable leads: the code tracks Lumberjack Barberhouse as the source.
Referral Sales
This is not a “nice to meet you” partnership — it's a steady channel. Clients get a recommendation from a place they trust and arrive warm. And the partner pays for results: leads, receipts, sales.
- We issue a unique partner code that works as a tracked “sales source”.
- We show the offer at the right moment: after service, when loyalty is highest.
- The partner pays for facts: used code / receipt / confirmed lead.
- Monthly reporting: leads, sales, and average ticket size.
- We scale across other Lumberjack Barberhouse locations — the channel grows without chaos.
Business Space Rental
We provide Lumberjack Barberhouse space for business activities: language schools, clubs, board games, community meetups, and events. This is a ready-made location with atmosphere, service, and foot traffic.
- Ready-to-use space with furniture, lighting, and atmosphere.
- Ideal for classes, games, presentations, and small events.
- A trusted brand location that attracts attendees.
- Hourly or recurring rental options available.
- Admin and basic service included.
Recurring Rental for Schools & Clubs
A format for language schools, speaking clubs, board games, and communities. You get a stable time slot in a ready-equipped location — without long-term contracts.
- Fixed weekly or recurring time slots.
- No need to search for space every time.
- Easy to scale groups and sessions.
- Familiar location for your clients.
- Clear terms and predictable pricing.
Events, Games & Private Meetups
Our space is perfect for Mafia games, private clubs, networking, and themed evenings. The atmosphere already works for you — no need to build it from scratch.
- Atmospheric location for evening formats.
- Private setup with no outsiders.
- One-time or recurring events.
- Convenient location for guests.
- Admin support during the event.
Ready Location Instead of Your Own Space
You use a ready-made location without renting an office or studio. No renovations, deposits, or downtime — you pay only for actual use.
- No long-term commitments or deposits.
- Pay only for the time you use.
- A space that already creates value.
- Test your business format with minimal risk.
- Scale without opening new locations.
Corporate Barber Service
We provide on-site and mobile barber services for companies: office centers, business hubs, and IT teams. A service for employees, clients, and partners — as a part of brand care and status.
- Barbers work on-site at your office or in a dedicated area.
- Full service: tools, products, uniforms, and standards.
- Turnkey format with no operational burden.
- One-time events or recurring schedules.
- Increased employee loyalty and brand image.
Event Barber Service
A barber zone as part of an event: openings, corporate parties, festivals, brand activations. A live service that attracts attention, queues, and content.
- Mobile barber zone with full equipment.
- Acts as a magnet for guests and content.
- Event or partner branding available.
- Suitable for large-scale or private events.
- A controlled service, not a filler activity.
Hotel & Business Center Service
A barber service as an additional offering for hotels, apartment complexes, and business centers. Guests get on-site service, while the location gains a competitive edge.
- On-site service for guests.
- Increased average spend and location value.
- Integration into concierge or reception flow.
- Premium service without opening a barbershop.
- Flexible partnership models.
Branded Corporate Service
A custom service format tailored to your brand: uniforms, identity, and service сценарio. Ideal for large companies, festivals, and partner activations.
- Space and staff branding.
- Custom service flow aligned with brand goals.
- Quality and standards control.
- Strong brand impact.
- Easy scaling across events and locations.
Content Partnership: UGC & Reels
A partnership for brands that need consistent content: Reels, TikTok, Stories, YouTube Shorts. We deliver it as a service: production, scripts, filming at our locations, and measurable output — not “a couple of videos”, but a structured content engine.
- A consistent content plan: Reels / TikTok / Shorts with KPIs.
- Filming at our locations: interiors, people, vibe — a ready set.
- Turnkey production: scripts, editing, captions, and adaptations.
- Content built for reach and sales — not “just to post”.
- Long-term series, recurring formats, and content lines.
Licensing: Shutterstock & Stock Platforms
We produce licensable photo/video content for stock platforms, brands, and agencies. Quality standards, model releases, and rights approvals — so assets can be legally scaled and monetized.
- Stock-ready photo/video assets that actually sell.
- Clean rights: releases, permissions, and approvals.
- Content series: one shoot = dozens of usable variations.
- Produced at our locations with our team.
- Formats: lifestyle, business, grooming, service, men’s care.
YouTube Projects & Brand Series
For brands playing the long game: YouTube episodes, interviews, series, and show formats. We provide locations, barbers, narrative structure, and production — so the content has substance and replay value.
- Full YouTube episodes: story, characters, and editing.
- Series formats: before/after, interviews, tutorials, lifestyle.
- Non-cringe product integrations — scripted and organic.
- Release packaging: trailer, cuts, and Shorts/Reels from the shoot.
- Tailored to your brand tone, rules, and messages.
Influencers, Instagram & TikTok Activations
A partnership for fast reach and buzz: influencers, TikTok, Instagram, story chains, activations, and collabs. We provide a content-ready environment: service, visuals, сценарio, timing, and quality control.
- Influencer collabs with a clear plan, format, and QC.
- TikTok/Instagram packs: Reels, Stories, UGC, and cuts.
- On-location activations: queues, attention, content, and PR.
- Guest days, special formats, and product-in-service integrations.
- Post-production: platform resizes and creative bundles.
Custom Partnership: Your Idea
We don’t collect “collabs”. We’re open to any format that goes beyond a feed banner. You bring the idea, product, or service — Lumberjack provides the space, bar, people, atmosphere, content, and продажі in one setup.
- Any format: a segment or a full project — as long as it can scale.
- We provide location, vibe, traffic, and media presence.
- You bring the script, product, or service — we fuse it into one setup.
- Outcome: content + attention + sales, not just “a nice evening”.
- Fast launch: we test the idea and keep what works.
Custom Partnership: Space Over Banner
When a brand needs experience, not ads: stand-up, podcast, pop-up, product test-drive, workshop, filming, or a show segment. Lumberjack is a men’s space that naturally generates queues, эмоции, and content.
- Live format: people come to interact, not just watch.
- Stage/bar/hall: the space works as a set and a sales engine.
- Product-first: integrated into the storyline, not a background banner.
- Content output: Reels, TikTok, Shorts, photo — from a single event.
- Repeatable: winning formats can scale to other locations.
Custom Partnership: Education & Community
Schools, courses, communities, event teams, podcasters — if you need a venue with character. We amplify your idea with real foot traffic and a vibe where a male audience actually engages.
- Talks, workshops, podcast filming, club meetups — built around your script.
- The right crowd: male audience + guests + media эффект.
- Controlled service: timing, vibe, discipline, and quality.
- Event content: cuts, quotes, backstage, and UGC.
- Series potential: one event can become a recurring format.
Custom Partnership: Brands & Unusual Activations
Watches, sneakers, furniture, online services, tech, cars, drinks, style — if you have a product and need a live showcase. We integrate it so it feels cultural, not “in-your-face” advertising.
- Unusual integrations: testing, demos, experience, collectible formats.
- Branded to your concept: identity, props, uniforms, scripted touchpoints.
- Built for sales: offer + mechanics + guest flow.
- Built for content: frames where the product “lives”, not just sits.
- Scaling: if it works — we roll it out across other Lumberjack locations.
